Under Armour

Commissioned by We Are Social LA for Under Armour, this social media campaign featured NFL athletes Tom Brady, Justin Jefferson, Jonathan Taylor, and Kyle Hamilton.
The project explored two distinct concepts, Action Figure Aisle and Trophy Earned, combining sports culture, collectible-inspired design, and stylized storytelling.

Action Figure Aisle
A collectible-inspired concept reimagining the athletes as premium action figures, complete with custom packaging, team-inspired branding, and retail-style presentation.

CLIENT

Under Armour

AGENCY

We Are Social LA

ROLE

CGI Design & Animation

Trophy Earned
A video game-inspired concept highlighting athlete achievements through dynamic stat visuals, career milestones, and competitive energy.
Each piece combines Under Armour apparel with bold styling and team-inspired color palettes to create a confident, larger-than-life presence.

All of the clothing was custom created in Marvelous Designer.