The plan was to produce collectible action figures of Under Armour's athletes, available on shelf and for purchase in retail stores. Each figure would be packaged in a custom design featuring the colors and branding of the athlete's NFL team, along with information about their notable accomplishments and recent career milestones.
The idea was to create the athletes in a video game style, with career stats and achievements displayed on screen. The animation showcases the latest career milestones and portrays the athletes as confident and victorious.
The athletes are dressed in off-field athletic leisurewear from Under Armour, layered for a cool and imposing look, featuring their NFL team colors but not necessarily matching them exactly.
All of the clothing was custom created in Marvelous Designer.
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