The combination mark features a happy, friendly cow named Betty, who in her spaceship made out of cheese, space travels to different planets and galaxies in search of the best cheese possible. The logotype is based off Helvetica Neue, slightly modified to communicate in a more friendly and approachable manner.
The idea behind the packaging is to deliver and communicate a fun, colourful and friendly message throughout. The artwork for the packaging is based around the copyline “Out of this World”, exaggerating the concept in a humorous way, by landing Betty on different cheese and tomato planets. The artwork is used on packaging for various products sold by the business, such as cheese selection box, sundried tomatoes, chilli cheddar cheese soup, kids cheese selection box, cheese wrapping paper and a paper bag.
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