Under Armour
We Are Social agency comissioned me to create social media assets for the official Under Armour Instagram page.
The project included two concepts: Action Figure Aisle and Trophy Earned, featuring four Under Armour sponsored NFL athletes: Tom Brady, Justin Jefferson, Jonathan Taylor, and Kyle Hamilton.
Action Figure Aisle
The plan was to produce collectible action figures of Under Armour's athletes, available on shelf and for purchase in retail stores. Each figure would be packaged in a custom design featuring the colors and branding of the athlete's NFL team, along with information about their notable accomplishments and recent career milestones.
Trophy Earned
The idea was to create the athletes in a video game style, with career stats and achievements displayed on screen. The animation showcases the latest career milestones and portrays the athletes as confident and victorious.
The athletes are dressed in off-field athletic leisurewear from Under Armour, layered for a cool and imposing look, featuring their NFL team colors but not necessarily matching them exactly.
All of the clothing was custom created in Marvelous Designer.
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